Qual a diferença entre os eventos TED e TEDx?

Os TED Talks estão fazendo muito sucesso, eles compartilham ótimas ideias com um público amplo e geram discussões sobre diversos temas. Por isso, costumam ser muito disputados nas cidades onde acontecem os eventos.

Contudo, existe diferença entre TED e TEDx. Basicamente, enquanto o primeiro é global, o segundo é uma versão local, que é licenciada, mas independente da entidade fundadora.

Vamos ver quais são os maiores diferenciais desses dois formatos e de que maneira eles são organizados.

Diferença entre TED e TEDx

Qual é o conceito de cada evento?

Ambos têm o objetivo centrado no compartilhamento de ideias, por meio de palestras com pessoas interessantes, que falam por 18 minutos ou menos.

O TED (Tecnologia, Entretenimento e Design) começou em 1984, como uma convenção de quatro dias na Califórnia, EUA. Ele agora é uma entidade, sem fins lucrativos, que realiza dois encontros anuais, reunindo algumas das maiores mentes do planeta. Ainda, essas falas podem ser assistidas de graça no TED.com e muitas contam com legendas traduzidas.

Inspirado pelo espírito da conferência original, o TEDx apresenta ideias locais para o grande público, sem visar o lucro. Esses eventos são versões independentes, orientados pelas regras da organização TED e realizados por associações de qualquer lugar do mundo. Eles são produzidos por pessoas apaixonadas pelo formato e pela transformação que ele é capaz de fazer nos espectadores, seja presencialmente ou por vídeo.

Cada organização de um TEDx determina os temas e convida pensadores, realizadores e personalidades para palestrar. Depois, selecionam a audiência que tenha real interesse e que seja relevante para a discussão, tanto com outros espectadores como com os palestrantes.

Como os participantes são escolhidos?

Nas duas TEDs anuais são determinados os assuntos, que trarão muitas pessoas conhecidas e importantes do cenário criativo global, para falar ou somente ficar na plateia. Porém, também é convidada gente nova, que tenha relação com o assunto e fez ou pensa algo notável, que a organização acredite que deva ser compartilhada com o mundo.

Tanto os palestrantes como os espectadores são avaliados pela TED, hoje liderada por Chris Anderson, que também é apresentador dos eventos. Alguns participantes são convidados, enquanto outros precisam preencher um questionário e, se aprovados, pagar cerca de US$ 7.500 pela entrada.

O TEDx também seleciona temas e convida palestrantes, mas em uma escala mais regional. O público também é limitado e selecionado, seguindo as instruções da organização original, porém, as entradas são gratuitas. Os locais podem ser desde hotéis, salas de conferência e teatros a presídios, favelas ou até um palco flutuante em um rio da Amazônia, como já ocorreu.

Qual a influência de um no outro?

O TED foi a inspiração para a disseminação de boas ideias. O que antes era um evento fechado e inacessível, a partir de 2001, ao poucos começou a ser aberto para todos. Em 2005 foi criado o TED Global e em 2009 surgiu o TEDx, para que a missão pudesse ser disseminada para todos os cantos do mundo.

Por sua vez, o evento local divulga o inovador formato do TED para um público mais abrangente, envolvendo pessoas de todo o mundo em uma experiência única. Além de divulgar ideias para todos pela internet. Já foram realizados mais de 5 mil TEDx em diversos lugares, inclusive os mais inusitados, como: Iêmen, Irã, Afeganistão e Antártida.

A maior diferença entre TED e TEDx está no tamanho, mas um alimenta o outro e vice-versa. O importante é que ambos são poderosas plataformas de compartilhamento e discussão de assuntos relevantes para a humanidade ou mesmo para uma comunidade.                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    

 

Deixe uma resposta

O seu endereço de e-mail não será publicado. Campos obrigatórios são marcados com *